I work at the intersection of product strategy, AI, and marketplace complexity. My job is to turn high-stakes, ambiguous problems into clear decisions — then design the experiences that make those decisions stick.
I'm a Principal Product Designer at ACV Auctions. I design how cars get bought and sold at ACV Auctions — from first touch to post-auction — turning messy, fragmented data into clear decisions through better disclosures and AI-powered condition reporting.
A prototype that used to take two weeks now takes two hours. That's not a reason to step back from production — it's what makes both possible. I use AI to move fast in Figma and in code, which means I can generate real surface area to test ideas without losing the time I've always spent upstream: questioning the brief, building alignment, defining what success looks like before any pixel moves.
Problem framing has always been part of the job for me — not something I shifted into. The work I'm most proud of lives in two places: the decisions made before anyone opened Figma, and the shipped product that made those decisions real. The throughline: complex systems, real constraints, decisions that cost something.
Let's talk →Dealers make $20,000+ decisions in under 4 minutes on a mobile device. The old VDP gave them everything except what they actually needed to commit.
100,000+ active listings. Dealers with 5 minutes between lot walks. A filter system built for desktop power users who were now 80% on mobile.
ACV's computer vision model could generate condition reports faster and cheaper than human inspectors. The model was ready. The UX problem was trust — and we got it wrong the first time.
600+ field inspectors. 3 legacy tools. A ground-up redesign that had to work on Android in a parking lot in January with one hand, while the other held a flashlight.
I'm open to Staff and Principal IC roles at companies building complex, high-stakes products. If that's you — let's talk.